The project
Located on the iconic Robertson Boulevard in West Hollywood, this 1,716-square-foot tenant improvement transformed an existing commercial space into one of Alfred Coffee's most recognizable flagship locations. The project reimagined both the interior and exterior, creating a vibrant destination that seamlessly blends hospitality, retail, and brand identity.
The renovation included a new covered outdoor seating area, activating the sidewalk with an inviting café environment that enhances the pedestrian experience while expanding the coffee shop's seating capacity. The exterior improvements also feature custom signage, a floral retail kiosk, and a bold mural that has become a recognizable landmark along Robertson Boulevard.
Inside, the design incorporates custom millwork, stone-inspired wall finishes, brass display shelving, decorative lighting, and a striking central coffee bar. Every element was carefully coordinated to reinforce Alfred Coffee's playful yet sophisticated brand while creating a warm and engaging customer experience.
The result is a dynamic flagship café that contributes to the energy of Robertson Boulevard and exemplifies how thoughtful architectural design can transform an existing commercial building into a memorable neighborhood destination.
